Marketing

Web Analytics Specialist

Mumbai, Maharashtra   |   Full Time

Roles & Responsibilities:

  • Provide support to various websites, conduct appropriate tests and analyze test results.
  • Develop various measurement tools and analyze business requirements and implement appropriate plans.
  • Analyze functionality of all current and future sites and develop new objective for same.
  • Identify risks in business opportunities and analyse various risks and provide optimal solutions for same.
  • Monitor all investigation on sites and resolve the tracking-issues as and when required in a Web-Analytics manner.
  • Maintain records of web usage and traffic to site and prepare reports in page usability trends.
  • Perform usability tests and evaluate customer experience for web-assets(website/app) and ensure accuracy for same.
  • Manage various web analytical tools and prepare reports for metrics evaluation.
  • Perform analysis on volume and navigation behaviour to gather appropriate information on web site user.
  • Monitor and incorporate data in visitor behaviour and ensure optimization of business processes.
  • Coordinate with internal department and implement essential tracking of website efficiently.
  • Ensure appropriate implementation of software application to aid various businesses-goals from web-analytics aspect.
  • Assist other departments to develop test scripts and perform troubleshoot on various tracking-issue in websites.

Expertise:

  • Expertise in Tag-Management tools like GTM, Tealium, Ensighten, DTM etc...
  • Knowledge of JS, HTML & CSS. Hands-on experience of creating data layers variables as per the tracking requirements.
  • Strong understanding of data layer creation of any web-asset (Website/Web-App)
  • Efficient in Google Analytics - Custom dimension & metric creation, attribution-modelling, cohort-analysis and goal-funneling.
  • Experience in A/B & Multivariant testing tools like Unbounce, Optimizely, Zoho, crazyegg, Google-Analytics, clicktale etc... and well versed right implementation & metrics to be measured for the same.

Education:

  • Any Graduate, B.E./B.Tech./MCA will be preferred.
  • Must have Google Analytics Certification.

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