Marketing

Content Writer - Marketing

Mumbai, Maharashtra   |   Full Time

 Our Content Marketing team has a requirement for a Content Writer.

In this role, you will manage content for various sections of websites, blogs, campaigns and promotions, social media sites, and press releases.

Department:  Content Writing
Job Location: Goregaon, Mumbai
Working details: 5 days working - 9 hours shift
 

KEY RESPONSIBILITIES: 

  • Make service briefs based on the requirement of various stakeholders for content
  • Write marketing content for websites, brochures, ads, blogs, video scripts etc.
  • Manage online content or copy for webpages, newsletters, blog posts, and articles for promotional campaigns, press releases, and new products via freelance writers
  • Write other types of content such as eBooks and presentations via freelance writers
  • Manage content on the database on various web properties to update and correct information
  • Review all content delivered by the different freelancers for different projects
  • Ensure that content standards are consistently applied to publications and social media
  • Structuring web content layout to highlight the marketability of the content.
  • Recruit and manage freelance writers along with payments and invoices.
  • Content project management
  • Recruit a pool of freelancers who can work on the required content
  • Manage invoicing and payments for the freelancers

 Content Strategy:

  • Work with the Digital Marketing team to create a content strategy for our platform, social media, and blogs along with execution via freelance writers
  • Write long and short-form articles for campaign/partnerships
  • Assist with content for social media posts, Press Releases.

 Website Content:

  • Responsible for creating and maintaining website copy for all pages of the website. Further, ensure the copy and messaging on our website is uniform and adheres to our brand guidelines
  • Content Marketing & Optimization - Understand metatags, page description, keywords. Social media sharing features - titles, descriptions, and images.

 Additional Responsibilities May Include:

  • Research for content topics and write scripts for webinars or seminars.
  • Stakeholder Management

EXPERIENCE GUIDELINES:

  • 2+ years of experience in content management/writing
  • Bachelors or Master’s degree
  • Strong verbal and written communication skills
  • Excellent copyediting and proofreading skills
  • Strong interpersonal, analytical, problem-solving, organizational, prioritization, decision making, and conflict resolution skills
  • Ability to solve problems with keen instincts and organizational experience.
  • Proficient user of MS office

A Plus:

  • Knowledge of Content Management Systems
  • Understanding of academic research and publishing industry

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