Manager - Digital Marketing

Mumbai, Maharashtra   |   Full Time

Key Responsibilities:

 Responsible for generating revenue and achieving the growth targets.

 Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts.

 Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities

 Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.

 Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.

 Regular usability checks for English and other language websites for maximum localization impact.

 Build brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums

 Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material and email marketing campaigns.

 Evaluate and finalize all designs

Minimum of 8 years of Digital Marketing experience. 

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