Unit lead-Marketing-Ulatus

Mumbai, Maharashtra   |   Full Time

Crimson Interactive is on the lookout for a Unit Lead to support the growth and development plans of our company by playing a strategic role. The individual will be responsible for budgeting and comparison between costs and sales, to maintain International accounting of group companies, and transaction between inter group companies.

Key Responsibilities:

  • Ideate and create innovative online marketing strategies to achieve revenue targets.
  • Conduct market research to effectively identify areas that offer possibility of growth and loopholes and take corrective measures accordingly
  • Conduct regular competitor analysis.
  • Interact and brainstorm with various departments to identify, create and offer new products and services for organizational growth.
  • Coordinate with the design team for implementation of websites, marketing material and other requirements.
  • Build persona and excellent customer journey.
  • Monitor web analytics dashboard, reports and point out key areas of improvement/expansion.
  • Optimize PPC and measure ROI.
  • Effectively manage the clients’ needs and create strategies and plans for building client relationships
  • Track web traffic, analyze visitor trends and build effective strategies to enhance sales.
  • Create and implement email campaigns that convert.

Pre-requisites/key characteristics and skills required:

  • Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success
  • Good understanding of SEO and PPC.
  • Previous experience of email marketing and tools.
  • Experience of website analysis using variety of analytics tools.
  • Ability to ideate and engage existing clients and build connection for lead generation
  • Excellent verbal and written communication skills
  • Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization
  • Knowledge of HTML, JavaScript, CSS (added advantage)
  • Ability to learn new tools and technology.

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