Marketing

Web Analytics Manager

Mumbai, Maharashtra   |   Full time

Location: Goregaon (W) – Mumbai

Shift timings: 10am to 7pm (weekend all yours)

Roles & Responsibilities:

  • Analyze website data, conduct tests for opportunities in improvement of conversion and analyze test results.
  • Develop various measurement tools and analyze business requirements and implement appropriate plans.
  • Analyze functionality of all current and future websites and develop new objective for the same.
  • Identify risks and gaps in all channels of traffic on the website and analyze various risks and provide optimal solutions for the same.
  • Monitor all investigation on sites and resolve the tracking-issues as and when required in a Web-Analytics manner.
  • Maintain records of web usage and traffic to site and prepare reports in user usability trends.
  • Perform usability tests and evaluate customer experience for projects and ensure accuracy for the same.
  • Manage various web analytical tools and prepare reports for metrics evaluation.
  • Perform analysis on volume and navigation behavior to gather appropriate information on web site user.
  • Monitor and incorporate data in visitor behavior and ensure optimization of business processes.
  • Ensure appropriate implementation of software application to aid various businesses-goals.
  • Assist other departments to develop test scripts and perform troubleshoot on various issue in websites.
  • Analyze data captured on other software and tools to understand customer journey and various touchpoints and devise a plan to improve up-selling and conversion.

Expertise:

  • Expertise in Tag-Management tools like GTM, Tealium, Ensighten, DTM etc.
  • Strong understanding of data layer creation of any web-asset (Website/Web-App)
  • Expert in Google Analytics - Custom dimension & metric creation, attribution-modelling, cohort-analysis and goal-funneling.
  • Experience in A/B & Multivariant testing tools like Unbounce, Optimizely, Zoho, CrazyEgg, Google-Analytics, Clicktale etc... and well versed right implementation & metrics to be measured for the same.

Education:

  • Bachelor’s degree in Engineering from a reputed institute with good grades.
  • Google Analytics Certification.
  • MBA in Marketing (Preferred).

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